India’s Retail Diversity: Knock-offs and Tech Giants
India’s retail landscape is a testament to its boundless competitive spirit. Knock-off brand stores are ubiquitous, offering products that often bear no resemblance to the originals.
However, amid this vibrant market, a unique phenomenon exists.
Global tech giants like Google and WhatsApp have established their presence in every city, with stores offering distinctive experiences unlike expected. These tech-centric retail spaces bring a taste of home to Indian consumers, showcasing the global influence and adaptability of technology giants in this diverse and competitive retail environment.
