Lucrative Deals Come Tiger’s Way
After turning professional in 1996, Tiger Woods signed significant sponsorship deals that boosted his career. He inked a groundbreaking $40 million deal with Nike, becoming their prominent ambassador. Woods also partnered with Titleist to use their golf equipment. Buick selected him as their brand ambassador, while Rolex featured him in their marketing campaigns.
Additionally, Woods collaborated with American Express and EA Sports for endorsement deals. These sponsorships were crucial in establishing his global brand and cementing his status as a sporting icon.
Next: And then he made history.
