Old Songs In Commercials

The impact of music in ads is no secret, and advertisers have long been using nostalgic songs to target specific demographics. Studies also show that music can increase brand recognition by 96 percent.

But, a recent tweet has sparked a new idea—could modern hits be the new medicine and jingles? Imagine the latest cough syrup ad featuring a chart-topping chorus from Cardi B or The Weeknd. It’s a bizarre concept, but one that piques the interest of marketers and consumers alike.